MDM AND SARAIVA

  • Centralization of product information
  • Workflow for product onboarding
  • ERP integration

Saraiva, one of the largest retailers of education, culture and entertainment, has acquired the MDM platform for Master Data Management. The new tool enables centralization of all product and vendor information, facilitating the product launch process and customer shopping experience on online channels and physical stores.

She needed a product information management solution that would talk to the three IT platforms: POS (physical store), e-commerce / digital, and ERP. "They needed a solution to integrate the whole process of creating, enriching and distributing product information. STEP acts as an information centralizer, bringing data governance, Data Quality tools, integration, security and traceability to every company,"explains Ricardo Fornari, Country Manager of Stibo Systems.

STIBO Systems' STEP Trailblazer tool allowed Saraiva to orchestrate the entire process through a workflow, involving business areas such as cadastre, commercial, fiscal, logistics, e-commerce, among others, with data security, non-duplicated information , email notification features, SLA assurance, full process view, Completion KPI, and where the tasks are located. "We have decided to implement STEP as a master data management platform to ensure quality, agility and control in product data management as well as integration with our enterprise solutions. With consistent, high-quality product data and data governance across all processes, we will have increased productivity and will be able to extend the product offering to customers across all sales channels"said Daniel Arruda, Corporate IT Manager .

About Voxxel

Since 1988 in the areas of IT and Engineering, Voxxel Systems Consultancy Ltda has always focused on exceeding customer expectations with confidence, punctuality and quality of service.

Voxxel brought the Voxxel quality of services to the Saraiva project, focusing on the needs of the customer, delivering a service that adds value, confidence and quality to the implemented solution.

About Saraiva

Saraiva, a company focused on education, culture and entertainment, is present in all phases of the life of its clients. The company operates through the multi-channel concept, which integrates physical stores, the internet and mobile devices, with a wide range of products and services. The company conducts its e-commerce business through saraiva.com.br, whose operation is fully integrated with that of the network of physical stores, with presence throughout the national territory.

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